London based Self-Portrait was launched in 2013 in a bid to provide an accessible and contemporary brand. Founded by Creative Director Han Chong, self-portrait’s brand ethos is to provide transitional city-wear pieces using luxury fabrics, still attainable for customers. Educated from Central Saint Martins, the Malaysian born designer has lived in London for 10 years. Self-Portrait has become known for showcasing designs that combine femininity with a street edge, characterized by founder and Creative Director, Han’s interest in photography, art, architecture and contemporary culture.